With the proud identity of the fastest growing social media network, Instagram keeps shining high in the world of social media. Now, we are sitting in the final quarter of 2019, and you might have heard the same Instagram hacks this year repeatedly. Quite uninteresting, right?
But, have you ever noticed how Instagram has changed over the years. So, when the platform itself has experienced various transformations, how could its growth hacks remains the same. The launch of IGTV, music feature in the story, numerous algorithm changes, and exciting feature updates have discovered almost a new Instagram to provide with superior user experience.
In this post, I am not gonna repeating conventional hacks like optimize your posts, do proper profiling, respond to your followers, post consistently, etc. It’s time to think beyond these and implement revolutionary hacks that will undoubtedly tune-up your Instagram marketing strategy in the coming years. Let’s step in!
Embrace The 10/10/10 Hashtags Approach
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| Instagram Hacks |
Do you use hashtags in your post? If not, then you are definitely missing out on the biggest perk. Statistics tell that posts with appropriate hashtags grab 12.6 % (approx) engagement than posts without hashtags. Since you can use up to 30 hashtags per post, it’s advantageous to break them into three groups. See how:-
- 10 Small Hashtags (already used in 10k-50k posts)
- 10 Medium-sized Hashtags ((already used in 50k-200k posts)
- 10 Long Hashtags ((already used in 200k-2 million posts)
This 10/10/10 split helps your posts to appear among different audiences, raising the probability of going your post viral or showing up on the explore page.
Using hashtags doesn’t only mean picking desired hashtags and attaching it with your posts. You essentially need to go through thorough research to find out which hashtags are indeed beneficial for your posts. In this way, you can choose hashtags that work.
Additional Tip: Prepare a few lists of different yet popular hashtags and rotate across them. This tactic will newness of your posts, prevent your account from Instagram clangs (like shadow ban) and ultimately bring your content in front of your targeted audience.
Engage With Micro-influencers
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| Microinfluencers |
Although numerous ad resources available on the web still, 60% of the Instagram users discover new products upon the app. So, if you want your brand to reach more people, collaborate with micro-influencers as soon as possible. Micro-influencers are proficient in promoting your products or services effectively on Instagram. These influencers might not have a massive following on Instagram, but they acquire the power to convince people to trust your brand to convert most of them into your customers.
Organize Loop Giveaways
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| Contests and Giveaways |
‘Loop Giveaways’ is one of the notable trends on Instagram these days. In simple terms, when brands and influencers come together to organize a broad giveaway, then it is termed as loop giveaways. Here, each participant ought to make other users aware of the giveaway in order to engage them. Brands set this as the criteria for entering the contest.
The charm of loop giveaways is that the brands and influencers get the opportunity to partner with other people in their industry to grow their community by adding more followers. Moreover, sharing the cost of the prize among multiple hosts save your money.
Should You Use Instagram Marketing Tools?
The fact is no more hidden that businesses leverage Instagram marketing tools to accelerate their growth and of course, it's not a crime to do so. What matters is to use all such tools wisely in order to make the most out of them.
Instagram’s unavailability of post scheduling features counts as a significant reason to use Instagram tools and software. But when you choose a tool like Gramboard or Later, they come with added benefits like setting reminders for the posting time, tracking your competitor’s Instagram ads, automating the actions (like, follow, commenting), and many more.
Wrapping Words
These three hacks are tried and proven that will significantly grow your account in no time. Apart from them, you need to focus a lot on curating engaging content, valuing your followers, and evaluating your performance. In 2020, users are waiting for Instagram to spell out some more features that will give a unique identity to this platform.
